[VOGUE] 10 beauty entrepreneurs in Asia on leadership

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Jungmin Lee, founder of Singapore-based curator K-sisters and Korean beauty brand Jung Beauty

How would you define beauty?
Fully understanding who you are. I fall in love with my skin and body more in my 30s than I ever did in my 20s, because I finally fully understand what my skin type is and what sort of style suits me better. You just have to explore and find out who you are to figure out what works best for you.

How has your relationship with beauty evolved over the years, be it through your entrepreneurship or personal journey?
It has evolved from being my favourite hobby to the biggest calling in my life. When I moved to Singapore eight years ago, my skin reacted very badly and my old 10-step skin care routine didn’t work any more. Later on I realised the weather plays a big part here. The hot and humid climate doesn’t allow me to do what I used to do. Eventually, I simplified it into four steps instead: cleanse, prep, treat, and protect.

What do you predict will be an area of focus for the beauty industry here in Southeast Asia over the coming years?
Climate-friendly skincare. Even when we talk about Asian skincare these days, it is no longer enough. Because at the end of the day, Japan, Korea, and China all go through the four seasons, whereas Singapore is always hot and humid. So really understanding this climate and being able to cater to it with the right ingredients and formulations will be a key SEA focus in the upcoming years.

As a business woman, it can definitely be difficult to find moments of rest & relaxation. What are some self-care rituals you’ve chosen to adopt?
I love doing my skincare routines. A deep pore cleansing mask like Jung Beauty’s Baby Pore Kit or a lifting ampoule treatment together with a beauty tool like the EMS facial device—all whilst watching Netflix with a hot cup of tea.